Steppin' out in Pink 2017

When: Saturday, September 9, 2017

Where:  Gundersen Health System, La Crosse Campus walking trail

What: 12th Annual Steppin' Out in Pink walk for local breast cancer research & services

Who: Everyone!  Over 6100 walkers, from 23 states and 300 zip codes participated in 2016

Why:  Proceeds raised help to further local breast cancer initiatives at Gundersen Medical Foundation, provide assistance to breast cancer patients in need, subsidize mammograms to the uninsured and underinsured in our region and lend support to the services of the Center for Cancer & Blood Disorders and Norma J. Vinger Center for Breast Care 

Steppin' Out in Pink is an experience.  From Start to Finish, this experience is made perfect thanks to incredible Steppin' Out in Pink walkers, survivors, sponsors, volunteers, entertainers and vendors!  Together we have amazing Pink Power!

Your incredible continued support is truly making a difference.  Step by step...our journey continues!!


Nominees being accepted for the annual Paula J. Tower Memorial Award

This award was established to honor Paula Tower's legacy and to remember the difference just one person can make. Every year, this award is given to one individual in the Coulee Region who has exemplified the selfless giving of time and energy to advance the message of hope for a future without breast cancer. The recipient will be announced on the main stage at Steppin' Out in Pink.

Criteria for the award:

  • The nominee must reside in Iowa, Minnesota or Wisconsin.
  • The nominee must have given his or her time and energy to help support local breast cancer programs or have made a significant influence in our community by dealing with breast cancer education, screening, treatment and/or support programs.
  • Nominations will be accepted from the general public and should be typed or handwritten on a separate sheet of paper.

All nominations must include:

  • Your name, address and phone number
  • Nominee's name, address and phone number
  • Detailed description of how the nominee meets the selection criteria

All applications are due no later than Tuesday, Aug. 1. Email your application to Deb Frye at or mail to the Paula J. Tower Memorial Award, Norma J. Vinger Center for Breast Care, Attn: Deb Frye, 1900 South Avenue, EB1-002, La Crosse, WI 54601.